New Delhi, India’s participation together with a rustic pavilion within the recently-held ITB Berlin one of many world’s main journey commerce present offered a platform for strengthening current partnerships, and establishing it as a premier 365-day international vacation spot, the tourism ministry mentioned on Tuesday.
India seeks enhance in inbound tourism after participation in ITB, Berlin
The ministry participated in ITB Berlin 2026, held from March 3-5 at Messe Berlin exhibition centre in Germany.
Because the world’s main journey commerce present, ITB Berlin is a key assembly level for the worldwide tourism trade, offering an essential platform for networking and trade for the Indian journey stakeholders
Union Tourism Minister Gajendra Singh Shekhawat together with an Indian delegation took half in it, and he additionally engaged with just a few leaders.
Whereas addressing a press convention, the minister mentioned, “Germany stays one among India’s most essential tourism companions”.
Germany ranks because the eighth largest vacationer producing supply marketplace for India with 260,000 International Vacationer Arrivals from Germany in 2025, in response to an announcement issued by India’s tourism ministry.
Shekhawat additionally held “productive bilateral conferences” with Widiyanti Putri Wardhana, Minister of Tourism of Indonesia, and Christoph Ploß, Federal Authorities Commissioner for Tourism of Germany.
The discussions centered on enhancing tourism flows, boosting sustainable journey, increasing air connectivity, and deepening people-to-people ties between the nations, it mentioned.
The Union minister additionally engaged with Shaikha Al Nowais, Secretary Normal, UNWTO, and mentioned about other ways to reinforce sustainable tourism improvement and regenerative tourism.
India’s “robust presence” on the ITB, Berlin highlighted the nation’s strategic aim of additional boosting inbound tourism and establishing the nation as a premier 365-day international journey vacation spot, the ministry mentioned.
The important thing occasion “offered an essential platform for strengthening current partnerships, establishing new enterprise relationships and selling progressive journey routes and experiences”.
The range of the cultural and craft heritage was additionally showcased to guests on the India Pavilion by way of ‘mehendi’ and different actions akin to block printing and calligraphy, it mentioned.
The India Pavilion showcased the nation’s wealthy kaleidoscope of tradition, languages and traditions, its numerous tourism panorama in addition to the gamut of area of interest tourism experiences akin to non secular and wellness, wedding ceremony, journey and ecotourism and connoisseur.
The theme of the pavilion revolved across the distinctive and numerous tourism experiences of India.
Representatives of assorted vacation spot administration firms, hoteliers, state governments and Union Territories and tour operators from throughout the nation took half in it.
At ITB Berlin, the Union tourism minister additionally launched two quick movies curated by OTT platform Netflix for the ministry, one celebrating India’s vibrant tradition, dwelling traditions, festivals and timeless heritage, whereas the opposite celebrates the wealthy flavours and variety of the Indian delicacies.
The ministry has partnered with Netflix to showcase Indian locations to international audiences.
Below this partnership, the ministry by way of its ‘Unimaginable India’ platform and Netflix, will curate ten quick promotional movies over the yr. Impressed by Netflix-hosted movies and sequence, every video highlights a singular aspect of India from its flavours and festivals to journey, wildlife, and pure magnificence reflecting the nation’s depth and variety, as seen on display, it mentioned.
Representatives of state governments of Rajasthan, Kerala, Madhya Pradesh, Tamil Nadu, Goa, Uttar Pradesh, Gujarat, Uttarakhand and Union Territories of Ladakh, and Andaman and Nicobar Islands, together with the IRCTC, participated within the occasion to advertise their newest locations and choices to the worldwide market, the ministry mentioned.
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